Projects
Nike airmax
R/HOOD PARTNERED WITH NIKE FOR THE AIRMAX PULSE LAUNCH ON AIRMAX DAY 2023, CURATING AN IMMERSIVE SOUND EXPERIENCE WITH A BESPOKE DJ LINEUP AND EXCLUSIVE CONTENT. THE EVENT AT NIKE'S LONDON FLAGSHIP BROUGHT TOGETHER A DIVERSE MIX OF ARTISTS, REFLECTING LONDON'S DYNAMIC MUSIC SCENE, AND GENERATED SIGNIFICANT BUZZ ONLINE, SOLIDIFYING R/HOOD'S REPUTATION AS A LEADING CURATOR OF CULTURAL EXPERIENCES.
Off spring x aj4
R/HOOD WAS THRILLED TO COLLABORATE ON THE AJ4 INDUSTRIAL BLUES LAUNCH WITH OFFSPRING HQ, NIKE JORDAN, AND PAQ WORKS. WE CURATED AN IMMERSIVE SOUND EXPERIENCE THAT CAPTURED THE ESSENCE OF THE AJ4 INDUSTRIAL BLUES, WHILE ALSO SHAPING THE EVENT CONCEPT. THIS SUCCESSFUL LAUNCH WAS A POWERFUL STATEMENT ABOUT COMMUNITY, CREATIVITY, AND THE ENDURING INFLUENCE OF BASKETBALL, SHOWCASING THE TALENT WITHIN UNDERREPRESENTED COMMUNITIES.
doc Martens
R/HOOD, IN COLLABORATION WITH DOC MARTENS AND TOWERLDN, CREATED TWO SEASONAL SOCIAL CAMPAIGNS HIGHLIGHTING THE CONNECTION BETWEEN DOC MARTENS AND THE DJ COMMUNITY. THE FIRST CAMPAIGN FEATURED FIVE DJS FROM DIVERSE BACKGROUNDS, CELEBRATING THEIR INFLUENCE AND THE ROLE OF DOC MARTENS IN THEIR LIVES. THE SECOND CAMPAIGN DELVED INTO THE STORIES OF THREE DJS, REVEALING THE PASSION BEHIND THEIR CRAFT, SUCCESSFULLY CAPTURING THE SPIRIT OF THE ARTISTS AND THE ICONIC ROLE DOC MARTENS PLAYS IN THEIR JOURNEYS
Kings Day - Filing Piece x Stewww
FOR THE KING'S BIRTHDAY, R/HOOD TEAMED UP WITH THE INFLUENTIAL CULTURE COLLECTIVE STEWWW FOR AN EPIC KINGSDAY BLOCK PARTY IN AMSTERDAM. PARTNERING WITH THE ICONIC AMSTERDAM CLOTHING BRAND FILLING PIECES, WE TOOK OVER THEIR STORE FOR THE ENTIRE DAY. WITH A TOP-TIER LINEUP, WE BROUGHT THE R/HOOD EXPERIENCE TO THOUSANDS OF DANCING REVELERS, SHOWCASING WHAT OUR MOVEMENT IS ALL ABOUT. WE ALSO GOT SPONSORED BY SOUNDBOKS & QOBUZ.
TENWAYS
BY TAPPING INTO OUR COMMUNITY, R/HOOD BROUGHT THE TENWAYS BIKE LAUNCH TO LIFE WITH A FULL DAY OF CONFERENCES, AN EXCLUSIVE DINNER, A LAUNCH PARTY FEATURING A CURATED DJ LINEUP, AND LIVESTREAM CONTENT CREATION. WE ALSO TEAMED UP WITH EUROPE'S LARGEST STREET ART MUSEUM, STRAAT, TO ORGANISE CREATIVE ACTIVATIONS LEADING UP TO THE EVENT. ON TOP OF THAT, WE TOOK CARE OF PR AND SOCIAL MEDIA, PUT TOGETHER GOODIE BAGS, PRODUCED A MAGAZINE, AND ARRANGED TEST RIDES, MAKING SURE THE LAUNCH WAS AS SMOOTH AND MEMORABLE AS POSSIBLE.
NUMARK X sOUNDBOKS X tenways
ADE 2024
AT ADE 2024, R/HOOD PARTNERED WITH 1001TRACKLISTS TO SHOWCASE 24 TALENTED ARTISTS ACROSS THREE ROOMS, DELIVERING AN UNFORGETTABLE EXPERIENCE. WITH SUPPORT FROM RCF SPEAKERS, AU VODKA, AND POSH, THIS COLLABORATION HIGHLIGHTED OUR COMMITMENT TO EMPOWERING DJS WORLDWIDE AND CREATING A VIBRANT, INCLUSIVE COMMUNITY IN THE ELECTRONIC MUSIC SCENE.
IN PARTNERSHIP WITH OUR ALLIES, R/HOOD TURNED A TENWAYS CARGO BIKE INTO A MOBILE DJ PLATFORM, CREATING A MOVING STAGE FOR AMSTERDAM-BOUND DJS TO SHOWCASE THEIR TALENTS. AS THEY CRUISED THROUGH THE STREETS OF AMSTERDAM, THEY WERE JOINED BY THE CITY'S LARGEST ROLLER SKATING CREW, IGNITING A ROLLING PARTY THAT BROUGHT MUSIC AND ENERGY TO EVERY CORNER OF THE CITY.